What Listeners Are Saying
This page shares key findings from the 92.1 The WOLF listener survey. Results are updated as responses come in and reviewed by the programming team each cycle.
What the Data Is Telling Us
These themes are emerging consistently across responses. They represent the strongest signals from listeners so far — not final conclusions, but clear early direction.
Music Mix Matters Most
Listeners consistently rank the music selection as the single most important factor in their listening decisions — both what gets played and how often.
Local Roots Are Non-Negotiable
A strong majority of respondents say local personalities, local news, and community stories are what set The WOLF apart from streaming alternatives.
Morning Drive Dominates
The morning daypart (5–10 AM) is by far the most-cited listening window, followed by afternoon drive. Weekends show strong engagement across all age groups.
Concert Tickets Win Contests
When asked about preferred contest prizes, concert tickets and VIP experiences rank first — well ahead of cash and gift cards.
How Often Do You Listen?
Distribution of listening frequency among survey respondents to date.
* Illustrative distribution based on early response patterns. Final percentages will be published after the survey closes.
Top Listening Dayparts
Morning Drive
92%
Afternoon Drive
74%
All Day
68%
Midday
51%
Evenings
33%
Late Night
12%
From Survey to Station
Here is how listener feedback moves from your answers to real changes on 92.1 The WOLF.
Survey launched
The listener survey goes live across all 92.1 The WOLF platforms.
Response collection
Responses gathered from listeners across Syracuse and Central New York.
Analysis & review
Programming team reviews findings with Inner Harbor Media researchers.
Changes take effect
Listener-driven updates roll out across music, personalities, and community content.
Haven't Taken the Survey Yet?
Every response shapes what you hear on 92.1 The WOLF. It takes about five minutes.
Take the Listener Survey